Effective PPC Search Engine Internet Marketing II
On the right hand side is a list of eight other sites that are, in reality, adverts placed on the Google Adwords program. These are not listed in order of relevance to the keyword, but in order of the price the advertiser is paying for every click made on the advert. There is a maximum of eight to each page, so to have your advert appear on the first page for a specific keyword, you would have to amongst the top eight highest bidders for that keyword.